Rare Beauty
Rare Beauty is a cosmetics company founded and owned by Selena Gomez in 2019. She was inspired by her third studio album, Rare, and created the company aiming to “break down unrealistic standards of perfection” by promoting inclusivity and addressing mental health initiatives and education.
What makes us the best in business
Rare Beauty is vegan & cruelty free makeup made to feel good in, without hiding what makes you unique. With airy, breathable formulas that are easy to apply, blend and build.
M·A·C Cosmetics
M·A·C Cosmetics is a Canadian cosmetics manufacturer founded in Toronto in 1984 by Frank Toskan and Frank Angelo. M·A·C uses sought-after and trusted ingredients in their formulas, and rely on science to design and develop specific ingredient complexes to help achieve a high-quality M·A·C look. They source the finest ingredients and assess each ingredient prior to manufacturing to ensure it meets our high purity standards.
What makes us the best in business
M·A·C Cosmetics is devoted to creating products using safe, good-for-skin ingredients. Their high-performance, skin-loving products are all developed by a brand that is committed to doing good for our global community.
Fenty Beauty
Fenty Beauty is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades.
What makes us the best in business
Fenty Beauty is popular for its broad inclusivity across various skin tones. It started off with 40 shade options and has since expanding to 50 shades.
Charlotte Tilbury
Charlotte Tilbury Beauty Ltd is a cosmetics company registered in the United Kingdom. It was founded in 2013 by Charlotte Tilbury, a British makeup artist who is also chair. Charlotte Tilbury’s brand purpose and mission is to make everyone feel and look like the most beautiful version of themselves.
What makes us the best in business
Charlotte Tilbury has created an innovative, disruptive, tech driven positive beauty movement that has changed the frequency of people’s lives, to make everyone feel beautiful and confident.
e.l.f. Cosmetics
e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Elf, which stands for eye, lip and face, has paired its low prices with a pledge that its products are clean (meaning no chemicals such as phthalates) and vegan without animal testing.
What makes us the best in business
e.l.f. Cosmetics has professional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.
Maybelline
Maybelline New York, trading as Maybelline, is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City. It was founded in Chicago in 1914 by Thomas Lyle Williams. Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style.
What makes us the best in business
Maybelline produces high quality makeup that is comparable to its luxury counterparts and is so affordable.
Makeup Magic 